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Aug 26 2008

New Ad Unit Being Tested - Chitika Search Unit

The engineers are cooking up a cool new Chitika ad unit - the Chitika search unit:

Chitika's New Search Unit (Screenshot)

As you can see, your users will have the ability to search your site, or search the web, all without leaving the page (results are displayed inside the unit).  We will have 2 separate tabs - 1 for sponsored results (which you get paid for clicks on), and 1 for results from your domain or the web:

Sponsored results tab screenshot

Results from the site tab screenshot

This unit is extremely cool for 3 main reasons:

  1. It is a search box that actually generates revenue for you.
  2. It keeps your users on your page.  Many search boxes display results on a different page, and a high percentage of users don’t end up coming back to your site because of this.
  3. Many of our publishers have expressed disappointment that we cannot provide Premium ads for all of their traffic (since Premium will only display to search engine traffic).  This unit will increase Premium impressions, thus increasing your revenue.

What do you think about this new offering?  Is this something that you would use on your site?  Are there features missing that you would like to see added?  Let us know in the comments below!

Sign up for Chitika and get it tested now

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Aug 22 2008

AdSense Click Tracking Data in Google Analytics Is Coming Soon


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adsense analytics reports If you are using Google AdSense on your website, here’s some very good news.

You will soon be able to track visitor clicks on your AdSense ads using Google Analytics reports.

These new reports in Analytics have enough details to help you exactly measure AdSense performance on every single page of your website.

Google dropped hints on AdSense - Analytics integration some two years but the program has finally entered the beta phase as revealed by a post on GoogleCache (offline now).

adsense click data

Luckily the story remained in FeedDemon’s cache and picking from there, following is a summary of AdSense related data that you’ll be able to track via Google Analytics:

1. The number of times AdSense ads were clicked on any given web page.

adsense-reports2. AdSense revenue generated per page for clicks mentioned in #1.

3. You’ll also know the CTR and CPM for all web pages - no need to create individual URL channels in your AdSense dashboard.

4. “Top AdSense Referrers” - this is the most interesting report as it helps you know about revenue made per referring websites.

Let’s take an example. Assume two sites - digg.com and cnn.com - have linked to a page on your website and are sending some referral traffic. Now Analytics will tell you exactly how much AdSense revenue you are making through traffic from each of these sites.

This report has enormous potential as it lends a “measurable” value to each incoming link. Some sites could even use this as a replacement for affiliate programs.

All the above information is based on screenshots that were shared by Google Cache but that story is no longer available on the web.

Source: labnol.org

Aug 20 2008

Getting your Own Data out of Google Servers - How Easy is that?

I was looking at the export options available in various Google services that would let me save data out of Google data centers on to the local hard drive and here’s a quick summary of how things stand so far:

google data export chart

While most Google tools allow you to walk away with your own data, the process is not always as simple as you would like it to be.

blogger picasa Blogger and Google Photos (Picasa Web Albums) get the maximum points as both these services make it extremely easy for users to download their own content locally.

You can export any Blogger blog in a text file while the desktop client of Picasa can pull down all your photo albums in a click. Flickr has no download tools yet.

gmail logoWith Gmail, you can backup email messages locally via POP or IMAP but this requires you to have a mail software on the desktop and the process can be a bit tricky for non-techies. Yahoo! Mail offers no such option for free users while Hotmail users can download emails on the desktop through Windows Live Mail.

orkut Now Facebook is often criticized for holding users data but Orkut, Google’s own social networking platform, is not any different.

The only data you can export out of Orkut is a CSV list of your Orkut friends’ email addresses and that’s it. Orkut exposes no RSS feeds and unlike Facebook, there’s no option to download birthdays, contact photos, phone numbers, etc. out of Orkut. The same holds true for your scrapbook and email messages.

google docs In case of Google Docs, you can save a local copy of documents one-by-one manually but you won’t find something like an “Export All” button. There’s a workaround using Greasemonkey but most Google Docs users looking to backup files onto a CD would want something simple.

youtube logo

There are a million ways to download videos from YouTube but you never get access to clips in their original format. Therefore you always need to keep a local copy of original video files even after uploading them onto YouTube (or use blip.tv for backup).

google-analytics This may come as a surprise but you can only export a maximum of 500 records from any Google Analytics report at a time. So  if you have large and popular website with few thousand pages, taking Analytics data offline can be time consuming and very confusing as well.

Article source: http://www.labnol.org/internet/export-data-out-of-google-servers/4251/

Labnol is the best blog of IT on the internet that I usually read

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Aug 18 2008

Forget FeedBurner - Adsense for Feeds available in Adsense


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When you visit the AdSense Setup tab in your account, you’ll notice a new “AdSense for feeds” option. This means you can now use AdSense to place ads in your RSS feeds, allowing you to increase the reach of your content while earning revenue. Our salesforce will sell cost-per-impression (CPM) ads directly to the largest advertisers, while the rest of your inventory will be filled with contextually targeted cost-per-click (CPC) and CPM ads. This means that more of your feed items will be sold and with higher overall revenue, than with any other feed network.

At this point, you may either be thinking, “great!” or “umm…what’s a feed?” For those of you in the second category, feeds allow your content to be delivered and subscribed to on the Web, often as headlines, summaries or articles. FeedBurner also has a nifty tutorial that you might find useful.

And here are a few more reasons to try AdSense for feeds:

  • Receive higher CPMs and maintain a positive user experience by displaying ads specifically optimized for RSS feeds.
  • View detailed stats on your feed audience, distribution, and more through FeedBurner when you set up your feeds with AdSense.
  • Manage monetization for your feeds through the same account that you use to manage other AdSense properties.

AdSense for feeds is currently enabled in all languages supported by AdSense for content.

Want to learn more about what feeds are and how to get started with AdSense for feeds? Visit our Help Center and watch our introductory video from Product Manager Steve Olechowski:

To set up AdSense for feeds now, sign in and visit the AdSense Setup page of your account, or apply for an AdSense account.

Aug 16 2008

WordPress 2.6.1 available for download


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With 2.6.1, we’re continuing our trend of releasing a maintenance release shortly after a major release in order to get fixes for the inevitable “dot zero” bugs into your hands without a long wait.  If you’re happy with 2.6, however, keep on using it.  You need not upgrade to 2.6.1 if 2.6 is getting the job done.

2.6.1 offers several improvements for international users.  Styling of the admin for right-to-left languages is much improved thanks to the efforts of the Farsi and Hebrew translation teams, and a mysterious gettext bug caused by certain PHP configurations is now fixed.  For IIS users, 2.6.1 fixes several permalink problems. Image insertion problems in the Press This feature experienced by IE users are also fixed. Of note to everyone is a fix for a performance bug in the admin where those with a lot of plugins would experience slowness on some pages.

Check out the full list of over 60 fixes to see if 2.6.1 has something to offer you.   A full diff and list of changed files is also available.  Download 2.6.1 and enjoy.

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